Google Analytics is a powerful tool that can help you track the effectiveness of your B2B sales and marketing campaigns. By understanding how people are interacting with your website and content, you can identify what’s working and what’s not, and make necessary adjustments to improve your results. In this blog…

This is a 3 min read and may help you look at things differently. On October 16, 2001, Jim Collins wrote a game-changing book. That book was Good to Great. [Why Some Companies Make the Leap…and Others Don’t] Collins researched 1,435 good companies and looked at their performance over 40…

“your most valuable asset ― your attention” Alex Hormozi Back in September 2010, Daniel Priestly wrote a book entitled, “Become a Key Person of Influence”. …

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and engaging, and they have built strong relationships with their customers through their content. Lines have blurred since the pandemic as…

What’s the most important — where do you start? I often get asked, what’s more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they are all important elements of a business’s branding and messaging. …

Digital transformation is essential for companies because it enables them to stay competitive in today’s rapidly evolving business landscape. By leveraging digital technologies, businesses can streamline their operations, reduce costs, and gain valuable insights into customer behaviour, enabling them to deliver better products and services. What is Digital Transformation Digital…

This is a short post about building a strong brand in a crowded and competitive B2B market. It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions. What is the problem your business…

Albert Einstein said, “Insanity is doing the same thing over and over and expecting different results.” So much marketing is wasted, yet most organisations continue doing the same thing hoping for a different result. While there may be some interesting parallels between certain science disciplines and marketing strategy, it is…

Rudyard Kipling said in his Barrack-Room Ballads in 1892: ‘Oh, East is East, and West is West, and never the twain shall meet’. Though we have a perception of the meaning, it is best summed up by the Cambridge Dictionary which describes the idiom as, “said when two things or…