Building a strong brand in a competitive B2B market

Reggie James
3 min readMar 27, 2023


This is a short post about building a strong brand in a crowded and competitive B2B market.

It requires a strategic approach that involves several key elements. The most important thing is to go back to basics and remember t0 answer 3 core questions.

  1. What is the problem your business solves?
  2. Who do you solve it for?
  3. Why people should you to solve their problem

Once you have attempted to address those questions — here are some other ways that B2B companies can build their brand and stand out in a crowded market

Develop a clear brand message: Your brand message should be focused, compelling, and consistent across all your communication channels. Your message should also align with your target audience’s needs and values.

Invest in content marketing: Content marketing is a powerful way to build your brand and establish thought leadership. By creating high-quality content that addresses your audience’s pain points, you can position your brand as a trusted source of information and expertise.

Leverage social media: Social media platforms such as LinkedIn and Twitter are excellent tools for B2B companies to engage with their target audience, share their brand message, and showcase their expertise.

Build relationships with industry influencers: Partnering with industry influencers can help you expand your reach and establish credibility in your industry.

Attend industry events: Attending trade shows and conferences is an excellent way to network, build relationships, and showcase your brand to a larger audience.

The benefits of having a strong B2B brand include:

There are many benefits. Here are a few:

Increased credibility and trust: A strong brand can help establish your business as a reliable and trustworthy partner in your industry.

Increased customer loyalty: A strong brand can create a sense of loyalty and emotional attachment among your customers.

Increased revenue: A strong brand can help you charge a premium for your products or services and drive higher revenue growth.

Potential customers look for several things in a strong B2B brand, including:

Your brand is important as it should reflect what your potential customer are looking for. Here are a few attributes you could portray:

Reliability and trustworthiness: Customers want to work with a partner they can rely on to deliver high-quality products and services.

Expertise and thought leadership: Customers look for partners who can provide insights and solutions that help them achieve their business objectives.

Consistency: Customers want to work with partners who are consistent in their delivery of products and services.

Some of the best examples of B2B companies that have built strong brands in terms of market share and revenue include:

IBM, Salesforce, and Microsoft are examples of B2B companies that have successfully built strong brands in terms of market share and revenue. The ‘brand’ is so important to these organizations that they have dedicated pages about their brand, their brand values, and how to use their brand.

IBM: IBM has established itself as a leading provider of enterprise technology solutions through its focus on innovation, expertise, and thought leadership.

Salesforce: Salesforce has built a strong brand by providing cloud-based CRM solutions that are easy to use and highly effective.

Microsoft: Microsoft has built a strong brand through its focus on productivity solutions and its ability to deliver high-quality software and services.


In conclusion, building a strong B2B brand requires a strategic approach that involves developing a clear message, investing in content marketing, leveraging social media, building relationships with industry influencers, and attending industry events.

The benefits of having a strong B2B brand include increased credibility, customer loyalty, and revenue growth. Potential customers look for reliability, trustworthiness, expertise, thought leadership, and consistency in a strong B2B brand.



Reggie James

Reggie James is a seasoned internet marketing strategist. his vast experience has helped shape countless organisations through the last 25 years.